Building Your Content: It Starts with a Foundation
My dad shared many nuggets of wisdom when I was growing up. Eating carrots makes your eyes better. Always save money for a rainy day. Take care of your things and they’ll take care of you – especially true for my car nowadays. But the one nugget that continues to stand out to me is his advice to always build a strong foundation in whatever you’re doing.
I don’t remember the first time I heard him say that, but it has served me well in a lot of ways -- from studying for tough exams to mastering a new hobby. And, what do you know, it is advice I keep in the back of my mind when I approach one of my biggest passions: writing content.
Building a strong and impactful content direction into your brand or venture is absolutely important, but it’s easier said than done. The kind of content you want and that resonates with your readers isn’t pulled from a tree – it’s grown from that foundational knowledge of who you are, what you represent, what you bring to the table, and what your audiences need from you to be successful.
When I first started writing my own blog way back when, I remember always trying to emulate someone else’s tone – someone maybe more influential or well-known than I was. But I inevitably hit many, many walls because the content I was trying to spew onto paper simply wasn’t me. You can’t force a square block into a circular hole, as the saying goes.
Since then, I’ve taken that lesson with me everywhere. Good content doesn’t actually start with words: it starts with listening, understanding, and interpreting what others say about themselves. When I work with someone to draft content, it never begins with my assumptions, because my assumptions aren’t the foundation that the client is trying to build upon. It starts with a conversation. It starts with embracing foundations.