What Makes You “You”: Building Your Entrepreneurial Value Through Your Voice

What Makes You “You”: Building Your Entrepreneurial Value Through Your Voice

I wish I could say that all ideas are unique. But let’s face it: there are many brands out there selling the same things. What makes one brand more successful, though, is its ability to transform itself into something its audiences couldn’t live without. 

That, my dear friend, is building your entrepreneurial value-add. Cutting through the noise and establishing yourself and your brand as the place to be. 

I might be belaboring this point a lot, but as a writer, I firmly believe the best way to establish value is through your writing voice. 

You know why I pick some brands over others? You know why I spend precious time reading About pages and product descriptions and team biographies? Because when an entrepreneurial voice sticks with me, it sticks with me. It draws me in. It makes me feel like I’m reading about a real, living person. It makes me think that, dang, this person spent time writing this — she is committed about her brand and committed to her values. 

I firmly believe the best way to establish value is through your writing voice. 

But for so many of us, finding our entrepreneurial writing voices can be a #struggle. For better or worse, I was able to develop my writing voice after enduring years of childhood trauma and self-disbelief. Even though I was too scared to share about myself out loud, I was able to find my voice on paper

For others, our egos often pose as the biggest barriers to us uncovering our entrepreneurial voices. We want to sound smart. We want to sound successful. We want to sound like we have it all together. But do we actually have it all together?

All this filtering gets in the way of us finding our true selves. And if we can’t find our true selves, how will our audiences get to know us? How can they make the judgement that we ARE worth their dollars?

So, I want to share a 3-step writing exercise you can do to help you find your entrepreneurial value. I want you to take the ego completely out of this — don’t worry about the perfect words; just write what comes naturally. When you find your voice, you’ll be in a better position to communicate your value. 

  1. Write down a list of “blocks” that you think stand in the way of you uncovering your voice. (E.g.: For me, it’s wanting to impress people for the wrong reasons.)

  2. After you have your blocks, write or type out the reasons you think these blocks exist for you. 

  3. Now that you know your blocks, I want you to answer this prompt, being mindful of how your blocks might pose as barriers: “what makes my entrepreneurial venture special?” 

Photo by Arnel Hasanovic on Unsplash

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