5 Writing Prompts to Help Your Define Your Brand
When I decided to launch my part-time copywriting and Squarespace design freelancing services, the second thing – after my services – I had to think about was my brand. Not just as a freelancer, but as a person: what are the values I want my work to represent? What are the types of clients I want to manifest for myself? What will be my guiding mission to set the course of where I am going?
Those questions seem like silly things to ask. All you have to do is smash together a few pleasing color palettes and handpick some cute types and – boom! You’ve got a brand, right?
Well, that’s only part of it.
On the surface, your brand absolutely does comprise of elements like color palettes and logos and typefaces. But there has to be more underneath the façade for your brand to be truly successful.
I see countless aesthetically pleasing feeds all across my Instagram, but the ones that stick with me the most (and the ones I actually follow) are the brands that have substance carrying the style. Why? Because, personally, I would rather follow someone with intentionality behind their work than someone who just posts for likes. And as you may recall, “big why” brands are more successful.
So, in your journey to define your brand, I wanted to leave you with a couple of writing prompts to help you get the branding juices flowing.
1. Why did you decide to launch your brand, business, service, or product?
2. What do you want people to think or feel when they interact with your brand?
3. What do you think or feel about your brand?
4. How would you describe your brand in one word? Why did you pick that word?
5. What would be the most rewarding thing to happen to your brand?