Strategized online messaging across multiple digital accounts
Designed and built website
Orchestrated implementation of engaging email program
Worked from the ground-up to co-found The Melanin Collective, providing insights and direction for online community building. Oversees all communication operations. Built strong email program with over 300 readers in the first six months.
Designed email templates for new email marketing project
Built content calendar to guide email sends
Worked with client to craft a custom email calendar with the goal of building awareness about her business. Designed easy-to-use email templates for simple, no-hassle delivery.
Strategized direction for email campaigns
Refreshed email visuals for a more engaging experience
Redesigned visual direction of email campaigns to make communications feel less stodgy and more inviting. Implemented content calendar to promote monthly programs and deliver resources. Increased overall email open and click rates.
Structured initial branding and message direction for the event series
Built out microsite and graphics
An event series co-created with partners at The Melanin Collective. Worked with partners to create and implement creative messaging on our online platforms. Built sponsorship decks and social media rollout plans.